Global Subscription Price Index
3.94xPrice Gap
Switzerland emerges as the most expensive country for digital subscriptions, while Turkey records the lowest costs.
According to the latest SubPrice Atlas index, Switzerland ranks first with a total cost of 332.56 USD across 19 verified services. The UK and Norway follow closely as the second and third most expensive markets, costing 292.12 USD and 282.45 USD respectively.
In contrast, Turkey represents the most affordable market in the ranking with a total of 84.51 USD for 17 services. Egypt and India also rank among the lowest, with total costs of 87.32 USD and 90.13 USD.
The index tracked 20 services including Netflix, Disney, ChatGPT, and YouTube. Korea ranks 10th globally with a total cost of 149.42 USD across 15 verified services.
| Rank | Country | Total USD / month | Services counted |
|---|---|---|---|
| 1 | Switzerland | $332.56 | 19 |
| 2 | United Kingdom | $292.12 | 19 |
| 3 | Norway | $282.45 | 18 |
| 4 | Germany | $272.68 | 19 |
| 5 | United States | $254.82 | 19 |
| 6 | Spain | $253.06 | 18 |
| 7 | Mexico | $195.85 | 19 |
| 8 | Argentina | $184.53 | 19 |
| 9 | Japan | $165.26 | 18 |
| 10 | South Korea | $149.42 | 15 |
| 11 | Brazil | $138.42 | 17 |
| 12 | Vietnam | $122.97 | 17 |
| 13 | Indonesia | $116.33 | 16 |
| 14 | Pakistan | $109.31 | 16 |
| 15 | Philippines | $95.18 | 15 |
| 16 | Nigeria | $91.32 | 15 |
| 17 | India | $90.13 | 14 |
| 18 | Egypt | $87.32 | 15 |
| 19 | Türkiye | $84.51 | 17 |
How we measured
Prices are the in-app subscription prices listed on each country's Apple App Store page, collected on 2026-10-11 and converted to US dollars with ExchangeRate-API open-access rates for 2026-10-11 (base USD). Store prices are shown as listed; tax treatment differs by country and is not adjusted. 'Gap' means the most expensive country's USD price divided by the cheapest. Countries where no clear price for the plan could be verified are left out. The index adds up the verified monthly prices of the 20 ranked services available in each country, so countries where fewer services are sold (e.g. Korea, 15) get a lower total partly for that reason; countries with fewer than 10 verified services (China) are not ranked.
Data: 2026-10-11 · Ranking